Brand Guidelines
Version 2.0
COmpany Logo
Spacing
In order to ensure clarity of our logo, it must always maintain a minimum clear space surrounding it.
Sizing Legend
w
Baseline Size
x
50% of w
y
33.3% of w
z
25% of w
Rules
Resize logos proportionally
Adhere to spacing guides
Do not pair logo with other text or logos
Wide Orientation
Minimum Height 24px
Tall Orientation
Minimum Height 48px
Isolated Mark
Minimum Height 24px
COmpany Logo
Typography
Rules
Always lowercase with the exception of ‘UI’ in Avalonia UI
-1% letterspacing / -0.02 rems
Scale and alignment are based on x-height
Logotype should only be used when paired with logo marks
COmpany Logo
Color
In order to ensure clarity of our logo, it must always maintain a minimum clear space surrounding it.
Rules
Logo must maintain proficient contrast with background
Do not use background on top of overly complex visuals
Scale and alignment are based on x-height
Logotype should only be used when paired with logo marks
Deep Space
Color
Brand Palette
The primary brand color usage should mostly consist of Bone, Snow and Timberwolf with Azure being used in a limited fashion as to maintain the professional and clean approach of the visual identity.
(EX. A) Web page
For a web page with many sections, Azure should only be used in 1-2 primary sections, such as the Hero and Final CTA. With a limited amount of smaller elements (i.e. Button) using Azure.
(EX. B) Marketing Graphic
Azure may be used to fill an entire space for a marketing graphic, however out of 10 marketing posts, ideally only 3-4 would utilize a full Azure background in order to maintain diversity.
Color
Sub Products
Apps
Apps are any sub product that has a downloadable application paired with an interface. Apps have their own dedicated brand color.
Tools
Tools are any sub product that does NOT have a downloadable application paired with an interface. Tools adhere to the primary Avalonia UI brand color, rather than having their own unique colors.
Trademark Policy
The Avalonia trademark is owned by AvaloniaUI OÜ. This section outlines the guidelines for using the Avalonia trademark in accordance with our policy.
General Guidelines
Use of the Avalonia trademark must not mislead about the nature of the product or service.
The trademark cannot be used to suggest official endorsement by AvaloniaUI OÜ.
Modified versions of Avalonia software should not be distributed under the Avalonia name.
Naming Conventions
When referencing Avalonia in your product name:
Acceptable format: "Product Name for Avalonia"
Unacceptable format: "Avalonia Product Name"
Package Naming
Acceptable: "MyPackage.Avalonia"
Unacceptable: "Avalonia.MyPackage"
Domain Names
Registration of domain names containing the Avalonia trademark or variants is not permitted.
Trademark Display
Use the ® symbol for the first or most prominent mention of Avalonia.
Include the following notice: "Avalonia is a trademark of AvaloniaUI OÜ."
Always use Avalonia in its exact form with correct spelling.
Do not pluralize or use Avalonia as a verb.