Pricing principles

Our pricing reflects the unique value we provide to developers and enterprises alike. We approach pricing with two distinct philosophies depending on the product and offering. Our focus is always on delivering exceptional tools and services that empower developers to build outstanding applications while ensuring enterprises see the full value of their investment.

Two Pricing Philosophies

  1. Enterprise-Centric Products Avalonia XPF and Avalonia Support agreements are tailored for large enterprises. These offerings come with premium pricing that reflects the immense value they provide in enterprise-scale application development and support.
  • Avalonia XPF: Sold on a per-app basis, XPF offers enterprises a specialised, high-value toolkit at a price point designed to be a bargain for their scale and needs, while remaining out of reach for individuals.
  • Avalonia Support: Delivered on a per-seat basis, this service provides dedicated, high-quality support for enterprises, ensuring they get the most out of Avalonia with unparalleled guidance and problem-solving.
  1. Expanding Accessibility with Avalonia Accelerate With the upcoming Avalonia Accelerate, we are broadening our reach to cater to hobbyists, startups, and enterprises. Avalonia Accelerate remains a premium offering but introduces three per-seat pricing tiers. Each tier allows users to choose the level of support and access they need, without removing features but tweaking aspects like SLAs and access to source code.

Core Principles of Pricing

Premium First, Always

Avalonia UI is a premium offering. We don’t aim to compete on price; instead, we compete on the quality, reliability, and productivity our tools and services bring to developers. A UI framework is a critical, long-term choice for organisations, and modest differences in price are unlikely to sway decisions. Our approach ensures we protect our margins while delivering exceptional value. Let our competitors race to the bottom, we’re focused on long-term sustainability and innovation.

Open Core, No Limits

At the heart of Avalonia is our open-source project, which has thrived for over 11 years. This open core provides a robust foundation for developers at no cost, ensuring access to a complete, powerful UI framework without arbitrary limits. All our paid offerings are optional and designed to add value, enabling users to be more productive and ship better apps.

Sticky by Design

UI frameworks inherently have a long lifecycle, once adopted, they become deeply embedded in an organisation’s development stack. With Avalonia’s focus on reliability, extensibility, and productivity, our offerings are designed to reinforce this “stickiness,” creating long-term relationships with our users.

Generosity Fuels Growth

We’re committed to being generous in how we engage with our community and customers. Whether through surveys to gauge acceptable pricing ranges (with a focus on Western Europe and the US) or strategic giveaways of premium tools to encourage adoption, we believe that investing in goodwill builds loyalty and fuels organic growth.

Grandfathering Pricing

Loyalty matters. Customers who have supported us over the years benefit from our grandfathering policy, ensuring they retain the best prices even as our offerings evolve.

Product-Specific Pricing Models

Avalonia XPF

  • Per-App Licensing: Designed for enterprises, this model reflects the high value XPF provides in enterprise-scale applications.

Avalonia Support

  • Per-Seat Pricing: High-touch support tailored to enterprise needs, priced to reflect the premium value of our services.

Avalonia Accelerate

  • Per-Seat, Tiered Pricing: Three tiers allow organisations to select the level of service and access they require

Competing Strategically, Not Reactively

We are aware of our competitors and the broader landscape but remain confident in our vision and roadmap. While our competitors may ship features faster or announce similar tools, these moves rarely deviate from what we’ve already planned or considered. We do not let competitor roadmaps dictate ours; we focus on building the best tools and frameworks for .NET developers.

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