We're building our first marketing team in 2025, focusing on a comprehensive approach to developer marketing, community engagement, and content creation.
As our mentor, Joseph Hill, has said before, anyone who can market to developers wants to be CEO.
What We Look For
Beyond specific role requirements, we seek candidates who demonstrate:
Strong Communication Skills
- Excellence in written communication
- Ability to convey technical concepts clearly
- Authentic voice that avoids marketing clichés
- Proven ability to engage developer communities
Versatile Capabilities
- Generalist mindset with specific areas of expertise
- Self-directed and proactive approach
- Ability to execute across multiple marketing channels
- Understanding of developer tools and open source communities
Strategic Thinking
- Focus beyond paid advertising
- Ability to build organic growth strategies
- Understanding of developer marketing principles
- Creative approach to community building
Interview Process
1. Initial Interview (20 minutes)
- Discussion with Marlene
- Review of past work and experience
- Portfolio discussion
2. Marketing Strategy Interview (45 minutes)
- Deep dive with Mike (CEO)
- Discussion of marketing philosophy
- Scenario-based questions
- Review of specific work examples
3. Technical Understanding
- Assessment of technical knowledge
- Understanding of developer tools
- Familiarity with open source ecosystem
Final Decision
We evaluate candidates on their ability to:
- Think strategically about marketing
- Execute across multiple channels
- Understand and engage technical audiences
- Drive growth without relying primarily on paid advertising