As a bootstrapped startup dedicated to transforming cross-platform development, we approache sponsorships strategically. Our sponsorship efforts align with our mission to delight developers and strengthen the .NET ecosystem.

Sponsorship Goals

Avalonia UI's sponsorship strategy serves multiple interconnected objectives:

1. Community Building: Support projects and initiatives that enhance the developer experience, particularly in .NET and cross-platform technologies

2. Talent Attraction: Engage with communities that share our passion for innovative development solutions

3. Brand Awareness: Increase visibility among enterprise developers and technology professionals

4. Ecosystem Support: Invest in projects and initiatives that advance cross-platform development technologies

Sponsorship Types

Open Source Sponsorship

As a company that benefits from open-source software, we believe in supporting the community. We offer a matching programme where we'll match any personal open-source sponsorships you make, up to €100 per month per team member.

To set up sponsorship matching:

• Make your personal sponsorship

• Share the details in the Avalonians channel

• Tag Mike, Steven, or Nikita for approval

Organizational Sponsorships

The company will selectively sponsor key open-source projects that:

• Are critical to .NET ecosystem development

• Support cross-platform technologies

• Demonstrate innovation in developer tooling

• Align with our technical and philosophical approach to software development

Community and Educational Sponsorships

We prioritize sponsorships that:

• Increase access to technology education

• Support underrepresented groups in tech

• Promote cross-platform and .NET development skills

Potential sponsorship targets include:

• Developer bootcamps focusing on .NET

• Community tech conferences

• Educational initiatives promoting cross-platform development

• Scholarships for emerging developers

Event and Media Sponsorships

We will consider sponsorships for:

• Technical conferences aligned with our .NET and cross-platform focus

• Developer-focused podcasts and YouTube channels

• Newsletters targeting enterprise and .NET developers

Sponsorship Evaluation Criteria

Before committing to any sponsorship, we assess:

• Alignment with Avalonia's mission

• Potential community and ecosystem impact

• Clear value proposition

• Financial feasibility

• Measurable outcomes or engagement metrics

Sponsorship Approval Process

Any team member can propose a sponsorship Proposals are reviewed by the leadership team Final decisions consider:

• Budget constraints

• Strategic alignment

• Potential return on community investment

Budget and Tracking

Given our bootstrapped status, we maintain a conservative sponsorship budget. Our annual sponsorship allocation will not exceed 5% of our total revenue, ensuring financial sustainability while supporting our community goals.

All sponsorships are tracked in our centralized marketing and community engagement spreadsheet, documenting:

• Sponsorship recipient

• Amount

• Duration

• Expected and actual outcomes

Transparency and Reporting

We commit to transparency in our sponsorship efforts. Significant sponsorships will be discussed in our quarterly all-hands meetings, ensuring team-wide visibility and input.

Continuous Evaluation

Our sponsorship strategy is not static. We will review and adjust our approach annually, ensuring it remains aligned with our evolving mission and the dynamic technology landscape.