How we "sell"
At Avalonia UI, we view "sales" differently. We're not here to push products or chase quotas. We're here to build lasting partnerships with developers and organisations, grounded in transparency, respect, and a genuine desire to help our customers succeed.
Our Philosophy: The Trusted Advisor
Our primary role is to act as a trusted advisor.
Every interaction is an opportunity to demonstrate our expertise and commitment to the customers success. We aim to be an invaluable partner, offering guidance and support, not a hard sell.
Customer Success is Our Success: We are deeply invested in the customers achievements. We believe that if our customers thrive, so do we.
Honesty Above All: We are committed to transparency. If we believe our solution isn't the right fit for the customer needs, or if we see potential challenges they might be overlooking, we will tell them. We leverage our knowledge, gained from countless projects and years of experience, to provide honest, valuable insights.
Building Goodwill: Revenue is important, but it comes second to building strong, positive relationships. We believe that goodwill and trust are the foundations of long-term success and are far more valuable than any quick win.
Transparent Pricing
We believe in upfront, clear pricing. Customers will find our standard pricing available on our website. We don't believe in hidden fees or making the customer jump through hoops to understand costs. Pricing should be simple to understand. If it requires a call to explain a quote, then we've failed in our mission to be customer focused.
For services where a one-size-fits-all price isn't feasible (like bespoke support agreements or unlimited XPF access), we will work closely with the customer to define a clear, fair, and transparent pricing structure that meets their specific needs. The goal isn't to extract as much revenue from bespoke deals but rather, we price to mitigate the risk of losing money on a deal.
How We Engage
Inbound Only: Customers will only hear from us if they initiate contact. We do not engage in outbound lead generation. No spam, no cold calls, no begging for business, we respect our customers focus and their inbox.
No Forced Meetings: We value the customers time. If their query can be handled effectively via email, we should do so. If a call is preferred or necessary, make it happen.
The Right People, Right Away: When we're scheduling a call, try to ensure the right people from our team are present. This will likely mean bringing in engineers directly, so the customer can get technical answers quickly, without multiple handoffs.
We Advise, Not Sell: Our calls are conversations, not presentations. We don't even have a 'pitch deck' to speak of. We're here to understand the customers challenges, answer their questions, and explore how we can help, not to deliver a polished sales pitch. We aim for these calls to be learning opportunities for both sides.
A Partner in Success (and Procurement)
We aim to be more than just a vendor; we strive to be a partner.
Navigating Challenges Together: We understand that technical projects involve more than just code; processes like procurement can be complex. We leverage our experience to assist the customer in navigating these aspects, offering guidance and support to make the journey smoother.
Letting Our Products Shine: We believe in the power and quality of our products. The best way to understand their value is to experience them. We encourage customers to try them as quickly as possible and are here to support them in getting the most out of that experience.
Fostering Fair and Positive Partnerships
Strong partnerships are built on mutual respect and fairness.
Our Commitment: We commit to treating every potential customer with respect and operating in good faith.
Our Expectation: We expect the same in return. We seek partners who value collaboration and goodwill.
Knowing When to Walk Away: While we always aim to find a path forward, we recognise that not every engagement is a good fit. If we feel a relationship isn't built on fairness or mutual respect, or if it isn't a good cultural match, we will try to address it. However, we will choose to disengage rather than enter into or continue a partnership that is detrimental to our team or deviates from our core values. We believe this focus allows us to dedicate our energy to building truly successful, positive relationships.